Image Image Image Image Image

© 2018 Jan Tenhaven   |   Imprint and Disclaimer

Scroll to Top

To Top

Jan Tenhaven

By Jan Tenhaven

On 04, Mar 2009 | In | By Jan Tenhaven

WHY WE BUY

Original title: ANGRIFF AUF DIE SINNE

45/52 min | ARD / NDR, YLE | Gebrueder Beetz Filmproduktion | 2009
Developed in the framework of the Documentary Campus Masterschool

A documentary about multisensual marketing and the power of sound, smell and colour. What does the perfect vacuum cleaner noise sound like? What does the smell of a hotel room have to do with the Swiss mountains? And why are we suddenly buying white cars – a colour that was unthinkable in the auto industry only a few years ago? Coincidence or magic?

> Mehr Infos
> Watch full movie (password required)