By Jan Tenhaven
On 04, Mar 2009 | In | By Jan Tenhaven
WHY WE BUY
Original title: ANGRIFF AUF DIE SINNE
45/52 min | ARD / NDR, YLE | Gebrueder Beetz Filmproduktion | 2009
Developed in the framework of the Documentary Campus Masterschool
A documentary about multisensual marketing and the power of sound, smell and colour. What does the perfect vacuum cleaner noise sound like? What does the smell of a hotel room have to do with the Swiss mountains? And why are we suddenly buying white cars – a colour that was unthinkable in the auto industry only a few years ago? Coincidence or magic?